The Olympic committee is missing the boat. A boat filled with cash.
Instead of making an agreement with one broadcaster, what they should do is run all the cameras and equipment themselves, and license the feed to who ever wants it.
Get som competition going.
You could do a whole package and ala carte. So you specialty shoow or internet cites could by the feed they are interested in.
This would allow that pretty much every event would bea vailable some where.
Oh, and don't even try to crack down on internet rebroadcasts. You can't stop it, and it will only cost you lots of money. You may not like it, but history pretty much shows that to be true. In fact, a savvy person can capitalize on that aspect.
I would gladly sell this idea to the Olympic committee for 5 million dollars.