Tuesday, April 13, 2010

eBooks and whatnot

eBooks have come under some heat lately, mostly because publishers are craving to make the same mistakes the music industry did. They could jump up and make a lot of money and adapt to a new market just by following what Apple did with iTunes. A central place to get and manage music.
The publisher could make a consortium and create similar software for books. Nothing about it would really be technically new or really challenging. It WOULD require them to think about future contracts, and how to charge. You will be a lot more successfully with eBooks if you charge less. The digital price point is different. By different I mean lower.

There is still billions of dollars to be made with eBooks, different strategies to getting people published and effectively infinite shelf space.

This is only a problem because publishers are loosing their monopoly on who gets published. They need to realize this is going to happen, and figure out how to be the company people buy their eBooks from. They also need to stop penalizing the consumer when the person selling a book does something wrong.

I am waiting for some established writers to say good buy to the publishing house and just sell their book online. IN fact, I can see an editing industry popping up where authors pay to have their book edited and prepared for eBook distribution. A company completely separated from publishers. Authors just put their book online through any of the new emerging channels.

The 'Butcher fiasco' should be sending a clear message to all parties involved: "Digital books are hear, and you need to stop assuming everyone is ripping you off."

Or they can just let Apple become such a power house they have to do separate negotiations for eBook with them, Just like the music companies did.

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What I mean by 'Idea'

By 'Idea' I mean something practical. This might be an improvement or something new but it should be practical.
For example:
"We should all have jet packs."
While a great idea, it's not very practical.
If I had an idea on how to improve the thrust/weight ratio, then that would be a practical idea. That being the only real problem that would need to be solved for jet packs.